Smart Places

Ideas on placemaking, brand, and building places people want to be.

Notes from the field for developers, downtown organizations, and the people building community into their projects — from PlaceSmart founder Jenna Petok.

What Is Placemaking, Really? A Field Guide for Developers

"Placemaking" gets used to mean everything from a mural to a master plan. Here's what it actually means, and why it belongs in your pro forma, not just your PR.

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What If Community Came With the House?

A New York Times cover on developers treating belonging as an amenity, and why community should be designed in from day one, not left to chance.

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5 Signs Your Downtown Needs a Placemaking Audit (Not Just a Rebrand)

A new logo won't fix a corridor with an identity problem. Here's how to tell which one you actually have.

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From Where to Park, to Creating a Park: Community & Connectivity Downtown

An opinion piece I wrote for 06880, Westport's local news site, on parking, placemaking, and building a more connected downtown.

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