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PlaceSmart
Community Creates Value.
PlaceSmart helps developers, districts, and communities shape vibrant, walkable, mixed-use destinations.
Through community engagement, strategic positioning, and experience strategy, we help projects build trust, unlock long-term value, and create places people genuinely want to be.
Services
Community Engagement
Build trust and alignment among stakeholders, residents, and local partners.
PlaceSmart leads thoughtful engagement with community members, local leaders, and partners to ensure projects are grounded in place and supported by the people they serve.
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Stakeholder interviews and workshops
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Community engagement strategy
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Public meeting facilitation
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Local partnership development
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Civic and nonprofit collaboration
Brand, Marketing & Communications
Define the story and positioning that gives a place identity and momentum.
PlaceSmart helps projects articulate their purpose, differentiate in the market, and communicate with clarity across audiences.
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Brand positioning and messaging
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Marketing and communications strategy
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Narrative development and storytelling
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Agency selection and oversight
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PR and campaign strategy
Placemaking & Customer Experience
Design programming, partnerships, and experiences that activate places, strengthen identity, and create long-term value.
PlaceSmart develops strategies that bring destinations to life.
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Placemaking strategy and activation plans
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Programming and events frameworks
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Tenant experience strategy
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Cultural partnerships and creative activations
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Public realm and experience planning
Featured Work
Testimonials
Jenna joined the team and immediately saw opportunities to create value for our customers. She led positioning for our portfolio that created a cohesive brand story and voice, and stronger customer relationships. Jenna's innovative mindset and collaborative spirit makes her a great teammate and communications leader.
Jenna was instrumental in piloting our teams to create and launch our building branding. Her guidance to strategically reposition us from outdated to desired was invaluable. The insights she was able to provide for our team were always impressive. Would happily work with Jenna again on more projects.
It is a true pleasure to work with Jenna. She adds an element of artistry and sense of creativity to all of her endeavors. Her ability to work on a variety of marketing initiatives makes her a valuable contributor to any business.
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